What Is Social Media Optimization (SMO) and Why It Matters in Digital Marketing
Picture this: You’re running a growing business, investing time and money into social media posts, yet your engagement is low, your followers aren’t converting, and your brand feels invisible. Sound familiar? You’re not alone. In today’s fast-paced digital landscape, simply having social media accounts isn’t enough. Social Media Optimization (SMO) is the missing link that […]
Social Media Optimization
The Origin of SMO SMO was created to drive traffic from social media sites such as bookmarking sites and social networks. Social media optimization means optimizing a website & its content for social media and networking site sharing. The quality of the content, the author’s authority, and the user experience of engaging with the material […]
